Manufacturing

Manufacturing Pipeline Over 15 Months

$28M

pipeline secured

The challenge

Revenue depended on long-standing distributor relationships and inbound RFQs, limiting visibility with OEMs and slowing access to higher-volume, long-term production agreements.

The process

Implemented an outbound system targeting procurement leaders, operations executives and engineering decision-makers at OEMs and large industrial buyers, with application-specific campaigns and messaging pivoted to quality certifications.

The results

$28M in new contracts secured over 15 months
95+ qualified OEM & enterprise production opportunities
29% reduction in sales cycle length (14 → 9.9 months)

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