The challenge
Customer acquisition relied on brokers and spot-market demand, creating volatile revenue and limited access to long-term, high-volume shipping contracts.
The process
Developed a targeted outbound program for shippers and enterprise logistics buyers, with outcome-driven campaigns on cost reduction and reliability, and a structured pilot-to-contract conversion workflow.
The results
- $14M+ in logistics contracts secured
- 210+ qualified shipper & enterprise logistics opportunities
- 33% increase in average contract length (15 → 20 months)
- Revenue volatility decreased 40%



