The challenge

Client acquisition relied heavily on referrals and local reputation, creating unpredictable case flow and limiting exposure to high-value corporate and litigation matters.

The process

Implemented an outbound program targeting general counsel, CFOs and senior executives, highlighting relevant case outcomes and regulatory expertise, with intake workflows redesigned for large inquiries and conflict clearing.

The results

  • $18.7M+ in new legal matters generated
  • 210+ qualified corporate & litigation opportunities annually
  • 4.6× increase in ACV ($120K → $550K)