Hospitality

Direct Booking Revenue Generated

$4.2M

pipeline secured

The challenge

Heavy dependence on OTAs and paid ads compressed margins, while inconsistent direct-booking demand made revenue unpredictable across seasons.

The process

Built a targeted outbound engine focused on corporate travel managers, event planners and group-booking decision-makers, positioning the property as a preferred direct-booking partner with negotiated rate programs.

The results

$4.2M+ in direct booking revenue generated
320+ qualified group & corporate booking inquiries annually
62% reduction in OTA-driven bookings

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