The challenge
Growth relied on inbound demand and channel partners, limiting direct access to large enterprises planning infrastructure refreshes, cloud migrations and capacity upgrades.
The process
Implemented a targeted outbound system focused on CIOs, CTOs, Heads of Infrastructure and IT procurement leaders, with campaigns framed around uptime, cost optimization, scalability and security compliance.
The results
- $18.5M+ in infrastructure pipeline secured
- 255+ qualified enterprise IT & data-center opportunities
- 31% reduction in sales cycle (6 → 2.9 months)
- Average contract value up from $500K to $820K



