E-commerce

Incremental GMV over 9 Months

$48M

pipeline secured

The challenge

Rising paid-media costs and reliance on Meta and Google created volatile demand and eroded margins, with no direct relationships with retailers and high-intent B2B buyers.

The process

Built a scalable outbound system targeting retail buyers, wholesale partners and high-intent B2B purchasers, with segmented campaigns on product performance and margin profiles, tuned with samples and pricing incentives.

The results

$48M incremental GMV over nine months
420+ qualified wholesale & B2B buying opportunities
Contribution margin improved from 18% to 24.3%

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