The challenge

Growth depended on inbound leads and channel partners, leading to an inconsistent pipeline and limited access to CISOs at large organisations.

The process

Built an intent-driven outbound program targeting CISOs, Heads of Security and IT Directors. Campaigns framed breach scenarios, compliance gaps and peer case studies, with a multi-stage qualification process aligned to security buying committees.

The results

  • $32M+ in security pipeline generated ($9.6M closed)
  • 180+ enterprise-level security opportunities annually
  • 3.9× increase in average deal size ($200K → $780K)