The challenge

New business depended on legacy supplier relationships and slow RFP cycles, limiting access to next-generation vehicle platforms and emerging EV programs.

The process

Built a targeted outbound system focused on OEM procurement leaders, platform directors and engineering executives, with platform-specific campaigns on cost-down, scalability, quality certifications and EV readiness - aligned to automotive RFQ workflows.

The results

  • $54M+ in automotive platform & supply pipeline secured
  • 127+ qualified OEM and Tier-1 sourcing opportunities
  • 3.6× increase in average contract value ($800K → $2.9M)
  • EV programme share of revenue rose from 0% to 38%