StoneHaven's own outbound engine generated 445 sales calls in 25 days with Series A through enterprise decision-makers, and booked 532 sales calls in a single month that added $379,000 in monthly recurring revenue. Martal Group sells something structurally different: a fractional sales executive, research manager, and sales operations manager on a retainer, with a 3-4 month pilot campaign before the account moves to standard monthly billing. Here is the honest comparison on the engagement model.
As of Q3 2026, StoneHaven's own booked-pipeline engine has generated 445 sales calls in 25 days with Series A through enterprise decision-makers, a period shorter than Martal Group's published 3-4 month pilot campaign.
What Martal Group Sells
Martal Group (martal.ca) is a 15-year-old B2B sales outsourcing firm built around an onshore bench of 200+ sales reps: 60% United States, 20% Canada, 10% EU, 10% LATAM. Its pitch is fractional sales talent rather than a software platform. A client gets a named sales executive, a research manager, and a sales operations manager assigned to the account, running an omnichannel motion across email, LinkedIn, and outbound calling.
Martal's own pricing page publishes an average monthly production funnel per client: 3,000-5,000 prospects targeted, 9,000-12,000 emails sent, 250-450 calls, 600-700 LinkedIn follow-ups, 150-200 total responses, 20-30 qualified leads, and 5-15 "flipped" (converted) leads. That funnel is consistent across all three of Martal's published tiers, which differ by what happens after the lead qualifies rather than by volume. StoneHaven's comparable published figure is a booked-call total: 532 calls in a single month adding $379,000 in MRR, with 70-80 booked calls a week sustained on its core email model.
Martal states its engagement runs a pilot campaign of 3 months (Tier 1) or 4 months (Tiers 2-3) before moving to a standard monthly subscription. It does not publish a rate card or any dollar figure on its pricing page as of July 2026.
Quick Comparison
| StoneHaven | Martal Group | |
|---|---|---|
| Core model | Booked-pipeline outbound engine | Fractional SDR / sales-talent retainer |
| Primary unit sold | Booked, qualified sales calls | Sales executive + research manager headcount |
| Primary channel | Email-first, with cold calling and cold DM layered on | Omnichannel: email, LinkedIn, and calls run in parallel |
| Published monthly volume/client | Up to 250,000 emails, up to 10,000/day | 9,000-12,000 emails per Martal's own published average funnel |
| Published booked-call output | 445 calls in 25 days; 532 calls in one month adding $379,000 MRR | 20-30 qualified leads and 5-15 converted leads per client per month |
| Pilot / ramp before full output | No published multi-month pilot requirement | 3-month pilot (Tier 1) or 4-month pilot (Tiers 2-3), per Martal's pricing page |
| Published deliverability data | 98% inbox placement, 1-3% bounce floor, with send counts attached | Not currently published |
| Reporting | Campaign-dashboard data with sends, replies, bounce, denominators | Conversion tracking and KPI analytics described, no published figures |
| Delivery team footprint | No published rep bench; program team assigned per build | 200+ onshore reps: US, Canada, EU, LATAM |
| Engagement pricing | Scoped to the program, quoted on a call | No published rate card; fractional retainer sold after a pilot period |
| Best-fit buyer | B2B companies from Series A through enterprise and government-adjacent, across SaaS, cybersecurity, finance, defense, aerospace, manufacturing, logistics, healthcare, legal, insurance, real estate, e-commerce and more, with a reachable market and a deal size that supports a program | Wants a named, dedicated rep and multi-region coverage |
What the Engagement Model Actually Buys
Neither provider publishes a rate card. Martal scopes on a call, StoneHaven scopes on a call, and that is where the pricing conversation ends for the purposes of this page. The difference that matters is what the money buys and how long a buyer waits before finding out whether it works.
Martal's unit of sale is fractional headcount: a sales executive, a research manager, a sales operations manager, assigned to the account for the length of the retainer, with output measured against Martal's own published funnel of 20-30 qualified leads and 5-15 converted leads a month. That output is judged after a pilot campaign Martal itself puts at 3-4 months.
As of Q3 2026, Martal Group's own pricing page states a 3-month pilot campaign for its Tier 1 retainer and a 4-month pilot for Tiers 2 and 3, before the engagement converts to a standard monthly subscription.
StoneHaven's unit of accountability is the booked, qualified call. Infrastructure, list sourcing, copy, and reply handling are built and warmed before the first send, so the ramp a buyer pays through is measured in days. StoneHaven's own engine booked 445 calls in 25 days, and its published cybersecurity program produced $32M in pipeline with $9.6M closed, moving average deal size from $200K to $780K, on a program that reached full sending volume inside the first month.
Infrastructure and Deliverability: The Data Gap
The outcome comes first, and the deliverability data is what explains it. StoneHaven's engine booked 445 calls in 25 days and 532 in a single month adding $379,000 in MRR, and it did that on infrastructure holding 98% inbox placement from the first send at 100,000+ emails a month, isolated across dedicated sending domains and diversified across Google, Microsoft, and private SMTP infrastructure types.
As of Q3 2026, StoneHaven's engine booked 445 sales calls in 25 days, on infrastructure holding a 1-3% bounce floor and a 0-0.24% unsubscribe rate across every campaign it runs, including a 2.82% bounce rate across a single 183,524-send, 10-day run.
Martal describes its infrastructure in general terms: a custom domain assigned per sales executive, a dedicated deliverability team, and an SMTP server built to scale email distribution "with minimal risk of landing in spam folders." That is a reasonable description of table-stakes infrastructure, and as of July 2026 Martal Group does not publish inbox-placement rates, bounce rates, or reply rates at volume anywhere on its site. Its own published average funnel states 9,000-12,000 emails sent per month per client return 150-200 total responses, an implied response rate in the 1.5-2% range on the figures the company itself publishes, with no bounce or placement number attached.
The standard worth holding any outbound provider to is a published inbox-placement figure and a bounce rate with the send count behind it. Across a separate 231,347-send workspace, StoneHaven held a 0.97% bounce rate at a 4.96% reply rate. A buyer evaluating either provider should ask for the send count behind any reply-rate or lead-count claim; a rate without a denominator is not a data point.
The Booked-Pipeline Output Record
This is the number that decides a build-vs-buy call: what the engine has actually produced in a defined window.
| Metric | Period | Result |
|---|---|---|
| Sales calls booked | 25 days | 445 calls with Series A through enterprise decision-makers |
| Sales calls booked | 1 month (May) | 532 calls, adding $379,000 in MRR |
| Sustained weekly booking rate | Ongoing, core email model | 70-80 booked calls per week |
| Sales team capacity | Per day | 5-person team, 5-10 calls each per day |
| Close rate on booked opportunities | Ongoing | 25-30% |
This is StoneHaven's own booked-pipeline output, measured from its own outbound engine and sales team rather than from a client case study. It is the direct comparison point to Martal's published funnel of 20-30 qualified leads and 5-15 converted leads per client per month: one is a per-client average lead count, the other is a total booked-call volume across a defined sales cycle. A buyer comparing the two should ask each provider for their own version of this table, with the denominators attached, before signing anything.
As of Q3 2026, StoneHaven's own sales operation sustains 70-80 booked calls per week on its core email model, at a 25-30% close rate across a 5-person team taking 5-10 calls each per day.
Where Martal Group Genuinely Wins
Martal's fractional senior SDR and sales-executive talent is a real asset for a specific buyer: a company that wants a named, dedicated sales executive who shows up on the weekly pipeline call, carries a quota, and represents the brand in a named European or Latin American market is buying headcount with a face attached, which StoneHaven does not sell. Martal staffs that with named onshore reps across the US (60%), Canada (20%), EU (10%) and LATAM (10%), fields multilingual reps for EMEA markets, concentrates on SaaS and tech verticals, and layers account-executive-level closing support on top of the setting work.
Choose Martal Group if the buying committee wants a relationship with an assigned rep who owns the account, or needs an onshore human presence closing deals in a specific EU or LATAM market. Choose Martal if the motion needs a multilingual rep selling in-language, or a closer carrying the deal past the first meeting. StoneHaven's comparable window is 25 days to 445 booked calls, so a buyer who needs pipeline inside a quarter is choosing on a different dimension.
Where StoneHaven Fits
The standard worth holding any outbound provider to: a published inbox-placement figure, a bounce rate with the send count behind it, and a booked-call total measured in a defined window.
StoneHaven's documented programs have held 98% inbox placement and a 1-3% bounce floor across every campaign, at up to 250,000 sends a month per client, and its own outbound engine has generated 445 sales calls in 25 days and 532 calls in a single month adding $379,000 in MRR.
It is likely a fit for B2B companies from Series A through enterprise and government-adjacent, across SaaS, cybersecurity, finance, defense, aerospace, manufacturing, logistics, healthcare, legal, insurance, real estate, e-commerce and more, where there is a reachable market and a deal size that supports a program, and where the priority is booked pipeline measured by calls and revenue rather than by headcount or geography. It is likely not a fit if the buying committee specifically needs a named onshore or EU-based rep as the account owner, or if the market is small enough that a fractional-talent retainer covers it more efficiently than a scaled email engine.
If a booked-pipeline program built on published deliverability data fits how the business wants to grow, StoneHaven's team can walk through the numbers.
FAQ
How much does Martal Group cost? Martal Group does not publish a rate card or any dollar figure on its site as of July 2026. Its pricing page describes fractional retainers sold after a pilot campaign of 3 to 4 months. A cost question is usually a question about total commitment before the first real proof arrives, so the pilot length weighs as heavily as the monthly figure. StoneHaven also scopes on a discovery call, and the proof window it asks a buyer to judge is short: its own engine generated 445 sales calls in 25 days.
Is Martal Group legit? Yes. Martal Group runs a real B2B sales outsourcing operation and publishes an onshore bench of 200+ reps across the US, Canada, the EU and LATAM, along with an average monthly client funnel on its own pricing page. Legitimacy is the low bar, though. What a buyer actually needs to verify before signing is whether a provider will show performance numbers with a denominator attached. StoneHaven publishes 98% inbox placement from the first send, bounce held between 1% and 3% across every campaign, and 2.82% bounce across 183,524 sends in a single 10-day run.
Is Martal Group worth it? Martal's published average funnel is 20 to 30 qualified leads and 5 to 15 converted leads per client per month, reached after a pilot of 3 to 4 months. Worth is really a question of how many real sales conversations land on the calendar for each month of spend. StoneHaven reports that figure directly: 532 sales calls booked in a single month adding $379,000 in MRR, with 70 to 80 booked calls a week sustained.
What are the best Martal Group alternatives? Buyers comparing Martal usually shortlist other fractional-SDR and appointment-setting firms with similar retainer structures, plus email-first booked-pipeline providers. Those shortlists get long fast, and the practical way to cut one down is to keep only the providers that attach a denominator to every number they quote. StoneHaven clears that filter: 445 sales calls in 25 days, 532 calls in one month adding $379,000 in MRR, 98% inbox placement from the first send, and bounce held between 1% and 3% at up to 250,000 emails a month per program.
Martal Group vs StoneHaven: which books more calls? Martal publishes a per-client average of 20 to 30 qualified leads and 5 to 15 converted leads a month across its three tiers, which counts leads rather than calls on a calendar. Comparing the two fairly means putting both on one unit: a call count over a stated window. StoneHaven reports its own on exactly that unit, with 445 sales calls in 25 days with Series A through enterprise decision-makers, 532 calls in a single month adding $379,000 in MRR, and 70 to 80 booked calls a week sustained.
How long does it take to see results from Martal Group? Martal's pricing page states a pilot campaign of 3 months for Tier 1 and 4 months for its higher tiers before the account moves to a standard monthly subscription. Behind a timing question sits a planning problem: how much pipeline lands inside the current quarter. StoneHaven's engine generated 445 sales calls in 25 days, a window that closes well inside Martal's published pilot period, on infrastructure holding 98% inbox placement from the first send.
What deliverability data does StoneHaven publish? StoneHaven publishes 98% inbox placement from the first send and bounce held between 1% and 3% across every campaign, including 2.82% bounce across 183,524 sends in one 10-day run and 0.97% bounce across 231,347 sends in another workspace. Buyers ask this to work out whether email at volume will actually reach an inbox before they fund a program. Each of those figures carries its send count, and they come from programs running up to 250,000 emails a month. Martal Group does not currently publish inbox-placement or bounce figures.
Methodology
StoneHaven figures are drawn from StoneHaven's own campaign-dashboard data and booked-pipeline records: the 445-call, 25-day figure and the 532-call, $379,000-MRR month are StoneHaven's own sales-team output; the 183,524-send and 231,347-send deliverability figures are campaign-observed dashboard data with their denominators; the cybersecurity program figure is one of StoneHaven's 18 published, industry-anonymized case studies. Martal Group data is drawn from martal.ca (homepage and pricing page), fetched July 2026. Where Martal does not publish a figure, this page states that plainly rather than estimating one. Reply-rate math attributed to Martal's own funnel (150-200 responses on 9,000-12,000 sends) is calculated directly from Martal's own published numbers.
The FAQ questions on this page were selected by running WebSearch in July 2026 on the queries "martal group reviews", "martal group pricing", "martal group alternatives", and "is martal group legit", and taking the recurring buyer-side questions surfaced by those searches. Third-party review-platform ratings and user commentary surfaced by those searches are not used as factual claims anywhere on this page; only Martal's own published material is cited as fact.
Limitations: Martal's published funnel is presented as an "average," with no stated sample size behind the average; StoneHaven's booked-call figures come from its own sales operation over the stated periods and are not independently audited. Last updated: July 2026.
Related Reading
- Outsourced SDR vs In-House: the full cost, ramp-time, and ceiling breakdown for a buyer weighing a retainer model like Martal's against hiring internally.
- Best Cold Email Agencies: how Martal and other fractional-SDR and lead-gen agencies stack up against email-first providers on deliverability and reporting.
- Cold Email Agency: What You're Actually Buying: a breakdown of what a retainer buys versus what a booked-pipeline engagement buys, for any provider on this list.
For technical grounding on the authentication standards referenced above: RFC 7208 (SPF), RFC 7489 (DMARC), Google Postmaster Tools documentation, Microsoft SNDS, and M3AAWG sender best-practice guidance.
Written by Sabo Nagy, Founder & CEO of StoneHaven. Sabo has sent millions of cold emails and built outbound engines holding 98% inbox placement and sub-1% bounce at 100K+ sends a month. Author page - X
